• KLUE 103 delivers today's top 40
• KLUE 103 provides hits of today featuring Adult Top 40 music.
• KLUE 103 plays the music that reaches both the parents and their children.
• KLUE 103's musical selections make us a growing force on the radio dial.
• KLUE 103's format is important to family-oriented marketers, and targets young and older adults.
• Nationally over 45% of Adult Top 40 listeners have at least one child.
• KLUE 103's music and environment of Adult Top 40 often appeals to youthful parents and their children.

KLUE 103, What Makes It Hot

1. How does KLUE 103 differ from a CHR station?
2. Why is KLUE 103 hot?
3. The answer my friend is not blowing in the wind. It's the music selections, and rotations as well as personalities, their delivery and overall station sound.
4. KLUE 103 listeners provide the differences.
5. The music of KLUE 103 is in between HOT AC and CHR stations, providing appeal to both parents and their kids.
6. KLUE 103's environment has adult appeal, yet remains family-friendly.
7. KLUE 103 and Adult Top-40 are leaders in reaching female consumers.
8. KLUE 103's listeners live in the higher income brackets.

KLUE 103 & ADULT TOP 40 Listeners

1. Working Young Women
2. Full Time Working Mothers
3. Parents and their children

KLUE 103's Gender Balance

1. 57% Female
2. 43% Male

Age Composition Breakdown of the ADULT TOP 40 Format

1.     25% nationally of the Adult Top 40 Format are ages 18-44

2.     25% nationally of the Adult Top 40 Format are ages 18-24

3.     23% nationally of the Adult Top 40 Format are ages 25-34

4.     18% nationally of the Adult Top 40 Format are ages 35-44

5.     10% nationally of the Adult Top 40 Format are ages 45+